diff --git a/.gitmodules b/.gitmodules
new file mode 100644
index 0000000..819396e
--- /dev/null
+++ b/.gitmodules
@@ -0,0 +1,3 @@
+[submodule "website"]
+	path = website
+	url = https://git.libre-chip.org/libre-chip/website.git
diff --git a/Cargo.lock b/Cargo.lock
index a841d33..f9b6cc2 100644
--- a/Cargo.lock
+++ b/Cargo.lock
@@ -2507,7 +2507,7 @@ checksum = "7da8b5736845d9f2fcb837ea5d9e2628564b3b043a70948a3f0b778838c5fb4f"
 
 [[package]]
 name = "subscribe-list"
-version = "0.1.0"
+version = "0.1.1"
 dependencies = [
  "actix-session",
  "actix-web",
@@ -2525,6 +2525,7 @@ dependencies = [
  "listenfd",
  "log",
  "openidconnect",
+ "regex",
  "reqwest",
  "serde",
  "serde_json",
diff --git a/Cargo.toml b/Cargo.toml
index e1990f3..5f88576 100644
--- a/Cargo.toml
+++ b/Cargo.toml
@@ -1,6 +1,6 @@
 [package]
 name = "subscribe-list"
-version = "0.1.0"
+version = "0.1.1"
 edition = "2021"
 authors = ["Jacob Lifshay <programmerjake@gmail.com>"]
 description = "web server for managing subscriptions"
@@ -33,6 +33,9 @@ tinytemplate = "1.2.1"
 tokio = { version = "1.37.0", features = ["macros", "rt-multi-thread"] }
 toml = { version = "0.8.12", features = ["preserve_order"] }
 
+[build-dependencies]
+regex = "1.10.4"
+
 [package.metadata.deb]
 depends = ["$auto", "adduser (>= 3.11)"]
 assets = [
@@ -44,4 +47,4 @@ maintainer-scripts = "debian"
 [package.metadata.deb.systemd-units]
 unit-name = "subscribe-list"
 unit-scripts = "."
-enable = false
\ No newline at end of file
+enable = false
diff --git a/build.rs b/build.rs
index 3a8149e..47838f7 100644
--- a/build.rs
+++ b/build.rs
@@ -1,3 +1,79 @@
-fn main() {
-    println!("cargo:rerun-if-changed=migrations");
+use regex::Regex;
+use std::{collections::HashSet, env, error::Error, fs, path::Path, process::Command};
+
+fn escape_template(v: &str) -> Result<String, String> {
+    let cant_escape = "\\{";
+    if v.contains(cant_escape) {
+        return Err(format!("can't escape {cant_escape}"));
+    }
+    Ok(v.replace("{", "\\{"))
+}
+
+fn main() -> Result<(), Box<dyn Error>> {
+    println!("cargo:rerun-if-changed=migrations");
+    println!("cargo:rerun-if-changed=website");
+    let out_dir = env::var_os("OUT_DIR").unwrap();
+    let website_dir = Path::new(&out_dir).join("website");
+    let templates_dir = Path::new(&out_dir).join("templates");
+    fs::create_dir_all(&templates_dir)?;
+    let status = Command::new("mdbook")
+        .arg("build")
+        .arg("--dest-dir")
+        .arg(&website_dir)
+        .current_dir("website")
+        .status()
+        .map_err(|e| format!("Can't run mdbook: {e}"))?;
+    if !status.success() {
+        return Err(format!("mdbook exited with an error: {status:?}").into());
+    }
+    let sub_template_path = website_dir.join("subscription/index.html");
+    let sub_template = fs::read_to_string(&sub_template_path)
+        .map_err(|e| format!("Error reading {}: {e}", sub_template_path.display()))?;
+    let regex = Regex::new(r#"(?s)<div class="subscribe_list_template_section" id="(?<id>[^"]*)"/>(?<template>.*?)<div class="subscribe_list_template_section"/>"#).unwrap();
+    let matches = Vec::from_iter(regex.captures_iter(&sub_template));
+    let mut between_matches = vec![];
+    let mut last_end = 0;
+    for m in &matches {
+        let m = m.get(0).unwrap();
+        between_matches.push(&sub_template[last_end..m.start()]);
+        last_end = m.end();
+    }
+    between_matches.push(&sub_template[last_end..]);
+    let prefix = between_matches.remove(0);
+    let Some(suffix) = between_matches.pop() else {
+        return Err(format!(
+            "no subscribe_list_template_section `div`s found: {}",
+            sub_template_path.display()
+        )
+        .into());
+    };
+    let prefix = escape_template(prefix)?;
+    let suffix = escape_template(suffix)?;
+    for i in between_matches {
+        if i.trim_start() != "" {
+            return Err(format!(
+                r#"can't have non-whitespace text between
+<div class="subscribe_list_template_section"/>
+and next
+<div class="subscribe_list_template_section" id="..">"#
+            )
+            .into());
+        }
+    }
+    let mut identifiers = HashSet::new();
+    for m in &matches {
+        let id = &m["id"];
+        if id.contains(|ch: char| !ch.is_ascii_alphanumeric() && ch != '_') {
+            return Err(format!("invalid identifier {id:?}").into());
+        }
+        if !identifiers.insert(id) {
+            return Err(format!("duplicate identifier {id:?}").into());
+        }
+        let template = &m["template"];
+        fs::write(
+            templates_dir.join(format!("{id}.txt")),
+            prefix.clone() + template + &suffix,
+        )?;
+    }
+    Ok(())
 }
diff --git a/src/app.rs b/src/app.rs
index 496eecd..1dcc774 100644
--- a/src/app.rs
+++ b/src/app.rs
@@ -9,6 +9,7 @@ use actix_session::Session;
 use actix_web::{
     get,
     http::header::{ContentType, LOCATION},
+    routes,
     web::{self, ServiceConfig},
     HttpResponse, Responder,
 };
@@ -51,7 +52,7 @@ impl<T: Template> DynTemplate for PhantomData<T> {
 macro_rules! templates {
     (
         $(
-            #[text = $text:literal]
+            #[text = $text:expr]
             $(#[$meta:meta])*
             $vis:vis struct $name:ident $fields:tt
         )*
@@ -76,28 +77,12 @@ pub struct SubscriptionLoggedOutTemplateProviders {
 }
 
 templates! {
-    #[text = r#"<head><title>Subscription</title></head>
-<body>
-<h1>Register or Sign In:</h1>
-As an anti-spam measure, you need to register using a 3rd-party account:
-<ul>
-{{- for provider in providers -}}
-<li><a href="{provider.url}">{provider.pretty_name}</a></li>
-{{- endfor -}}
-</ul>
-</body>"#]
+    #[text = include_str!(concat!(env!("OUT_DIR"), "/templates/SubscriptionLoggedOut.txt"))]
     #[derive(Debug, Serialize)]
     pub struct SubscriptionLoggedOutTemplate {
         pub providers: Vec<SubscriptionLoggedOutTemplateProviders>,
     }
-    #[text = r#"<head><title>Subscription</title></head>
-<body>
-<p>Signed in as {email}</p>
-<ul>
-<li><a href="/subscription/logout">Logout</a></li>
-<li><b><a href="/subscription/unsubscribe">Unsubscribe and Delete Account</a></b></li>
-</ul>
-</body>"#]
+    #[text = include_str!(concat!(env!("OUT_DIR"), "/templates/SubscriptionLoggedIn.txt"))]
     #[derive(Debug, Serialize)]
     pub struct SubscriptionLoggedInTemplate {
         pub email: EndUserEmail,
@@ -363,7 +348,10 @@ pub async fn unsubscribe(session: Session, db: web::Data<DbThread>) -> impl Resp
     resp
 }
 
+#[routes]
 #[get("/subscription")]
+#[get("/subscription/")]
+#[get("/subscription/index.html")]
 pub async fn subscription(
     config: web::Data<Config>,
     session: Session,
@@ -391,13 +379,20 @@ pub async fn subscription(
     }
 }
 
+pub async fn page_not_found() -> impl Responder {
+    HttpResponse::NotFound()
+        .content_type(ContentType::html())
+        .body(include_str!(concat!(env!("OUT_DIR"), "/website/404.html")))
+}
+
 pub fn all_services(cfg: &mut ServiceConfig) {
     cfg.service(subscription)
         .service(login)
         .service(callback)
         .service(logout)
         .service(unsubscribe)
-        .service(email_unsubscribe);
+        .service(email_unsubscribe)
+        .default_service(web::to(page_not_found));
 }
 
 #[cfg(test)]
diff --git a/website b/website
new file mode 160000
index 0000000..bfa8bd2
--- /dev/null
+++ b/website
@@ -0,0 +1 @@
+Subproject commit bfa8bd253cb9ba1bcc1358891767f8c2411a63fe